Co-located with The European Coffee Symposium →
Where 5th Wave Brands Come to Scale
COHO is Europe’s business platform for 5th Wave Coffee and Hospitality brands, operators defined by scale, excellence, and experience.
We exist to fuel high-level partnerships for those building the next generation of hospitality.
At COHO Expo, we move beyond the inefficiencies of the old trade show model, into a new era of strategic business activation. This is a space where modern hospitality brands don’t just exhibit — they connect, scale, and lead.
The Brand Experience Programme
For 2025, we introduce the Bookable Brand Experience Programme hosted by you, our brands at their stands. From hands-on showcases, to guided tastings, these experiences are designed to be booked in advance by qualified buyers, turning every meeting into a moment of meaning.
At COHO, your stand isn’t just a stand. It’s your stage.
COHO is part experience, part think tank, part marketplace, curated specifically for Europe’s most ambitious 5th Wave operators.
What defines these brands?
Operational excellence. Hyper-professionalism. Innovation at scale. Brands that pair quality with systemised growth and customer-centric experiences.
Join the top 1% of Founders, CEOs and C-Level Executives fast-tracking their business at COHO Expo
COHO is collocated with the European Coffee Symposium (ECS) offering a unique integrated B2B platform to engage with key decision-makers from across the DACH and Europe’s thriving coffee and hospitality sector
COHO is a highly curated B2B event. Our team seeks to engage with disruptive innovators and industry leading suppliers poised to deliver exceptional value in the coffee & hospitality sectors.
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