Co-located with The European Coffee Symposium →
Curate your perfect visit to COHO Expo and make the most of your time in Berlin.
24-26 November 2025
10:00 - 18:00
Meet 75 industry leading suppliers spanning from coffee & beverage innovations, equipment and technology, food-on-the-move, sustainability and packaging, Roasting equipment & green coffee, payment & financial services.
Visit the Roaster Villages to meet Europe's top specialty roasters, discover coffee at origin at the Cupping Exchange, and engage in market-insight-led masterclasses and industry-focused roundtable sessions.
Taking place alongside COHO Expo and accessible to all COHO visitors with a Day 1 ticket, The Allegra European Coffee Symposium is the premier think tank for top industry executives from the European branded café chain and hospitality sector. This year’s talk programme, centered around the theme "Coffee & Hospitality 2.0 - Building Better," will feature the latest market insights from the World Coffee Portal team, along with inspirational talks and live podcast interviews. Topics will include scaling fast, the future of data and technology, and strategies for raising funds.
Curated Experiences for Coffee & Hospitality Pros
24 - 26 November 2024 / 10:15 - 18:00 / The Pavillion and Wintergarden, InterContinental Berlin
Cupping Session & Talk with SUCAFINA: "Exploring the full process with Sucafina"
Cupping Exchange
10:15 - 11:30
The European Barista Cup:
"Quarter Finals - Filter Coffee Title"
EBC Stage
10:30 - 13:15
Cupping Session & Talk with BELCO
"Fresh Coffee Clean Ocean - Join the adventure of low carbon transported coffee by sail"
Cupping Exchange
11:45 - 13:00
Cupping Session & Talk with TRABOCCA:
"Ethiopia, Kenya & Rwanda 2023/24 harvest"
Cupping Exchange
13:15 - 14:30
The European Barista Cup:
"Semi Finals - Filter Coffee Title"
EBC Stage
14:00 - 15:00
Cupping Session & Talk with JNP COFFEE:
"The Flabours of Burundi"
Cupping Exchnage
14:45 - 16:00
The European Barista Cup:
"Final - Filter Coffee Title"
EBC Stage
15:45 - 16:00
European Film Premiere - "The Rise of Espresso"
Aperitivo followed by screening
Grand Ballroom
16:30 - 19:00
Coffee & Hospitality 2.0: Building Better
24 - 26 November 2024 / 10:15 - 18:00 / The Pavillion and Wintergarden, InterContinental Berlin
JEFFREY YOUNG, Founder & CEO
Allegra Group & World Coffee Portal
10:15 - 10:45 "Futureproof Your Business: Uncover the Latest Market Intelligence from Project Café Europe 2024"
NIKOLAS NIEBUHR, Country Manager
Espresso House Germany
PETRA DAHLMAN, Chief Franchise & Business Development Officer
Espresso House
KAROLIN SAAK, Brand & Experience Lead
Zeit für Brot
11:05 - 11:25 "Building a Strong Foundation: How to Expand While Staying True to Your Brand"
JESSICA WORDEN, Head of Coffee
GAIL's Bakery
BENJAMIN THURNER, Vice-President
WMF
GUIDO BERNARDINELLI, CEO
La Marzocco
12:00 - 12:45 5THWAVE PODCAST "The Future of Data & Technology in Coffee & Hospitality"
CHRISTIAN HAUETER, Commercial Director
Eversys
DR. MARCEL LEHMANN, CEO, Hemro Group
12:00 - 12:45 5THWAVE PODCAST "The Future of Data & Technology in Coffee & Hospitality"
hemrogroup.com
ANDREA CLERICI
Group Business Director
Cimbali Group
12:00 - 12:45 5THWAVE PODCAST "The Future of Data & Technology in Coffee & Hospitality"
cimbaligroup.com
KONSTANTINOS KONSTANTINOPOULOS, CEO Coffee Island
13:45 - 14:15 5THWAVE PODCAST "Transforming Coffee Waste into High-Value Products: A Circular Approach"
ALEXIS PANTZIAROS, CEO & Co Founder, Coffeeco Upcycle
13:45 - 14:15 5THWAVE PODCAST "Transforming Coffee Waste into High-Value Products: A Circular Approach"
coffe-eco.gr
David Abrahamovitch, Founder & CEO
Grind
14:15 - 14:45 5THWAVE PODCAST "Raising Funds and Growing Grind: Expanding a Global Specialty Coffee Business"
CHRIS SALIERNO, Chief Marketing Officer
La Marzocco
14:50 - 15:20 5THWAVE PODCAST "Growing a Global Community-Led Brand Through Culture, Authenticity and Strong Customer Ties"
KAJSA-LISA LJUDEN, Head of Sustainabiltiy Löfbergs
15:25 - 15:55 5THWAVE PODCAST "Navigating the EUDR: Strategies for Business Preparedness"
lofbergs.co.uk
JONNY ENGLAND, Head of Coffee Löfbergs
15:25 - 15:55 5THWAVE PODCAST "Navigating the EUDR: Strategies for Business Preparedness"
lofbergs.co.uk
PIM POLESIE, Success Manager, Era of We
15:25 - 15:55 5THWAVE PODCAST "Navigating the EUDR: Strategies for Business Preparedness"
eraofwe.com
DAVID BAUMGARTNER, Founder & CEO
Dean & David
16:00 - 16:30 5THWAVE PODCAST "Building a Healthier Future: Scaling a Vegetarian Salad Chain in Germany’s Bread-Dominated Market"
Market Intelligence: Deep Dive Sessions with World Coffee Portal
24 - 26 November 2024 / 10:15 - 18:00 / The Pavillion and Wintergarden, InterContinental Berlin
MARKET INTELLIGENCE: Germany's dynamic branded coffee shop market
10:30 - 11:45 Unlock the vast potential of the German branded coffee shop market with Project Café Germany 2024. Join World Coffee Portal for an insight-led masterclass, meticulously crafted to empower your coffee business with vital market insights.
10 Global Megatrends Shaping the Future of The Coffee Business
12:00 - 12:30: During this session, Kamal Bengougam will unpack 10 global megatrends that are poised to impact the dynamics of coffee, equipment, and hospitality industries worldwide. Kamal is the marketing mastermind behind Eversys success before its aquisition to Delonghi.
MARKET INTELLIGENCE: France’s fast-growing branded coffee shop market
13:00 - 14:15 Join an insights-led exploration of the French branded coffee shop market with exclusive data from Project Café France 2024. World Coffee Portal invites you to an in-depth masterclass session with Tom Clark, CEO of Coutume Cafe, covering market sizing and future growth analysis.
worldcoffeeportal.com
MARKET INTELLIGENCE: Stay ahead in the UK's flagship coffee market
14:30 - 15:15 Since 1999, The Allegra Project Café Report has been the gold standard for UK branded coffee shop market analysis. Join World Coffee Portal for an in-depth session on the latest Project Café UK 2024 and unlock invaluable insights to fast-track your success in The UK.
Explore the Scandinavian Coffee Market with Löfbergs
15:45 - 16:30 Join the editor-in-chief of 5THWAVE magazine and Gabriella Gille,Chief Marketing Officer at Löfbergs for an exclusive masterclass. During this live podcast you'll gain access to customer insights to empower your business to navigate and succeed in this distinct European market.
How to Secure Startup Financing for Business Growth
16:45 - 17:30 Dr. Hans-Christian Stockfisch, CEO & Founders founded the fintech Flexvelop in 2018 to finance hospitality business equipment for start-ups via a new form of leasing called „flexing". Join this Masterclass to find out how to scale flexibly and with the best equipment.
flexvelop.de
Network, Collaborate + Unlock New Opportunities.
Join over 2,500 industry leaders from the DACH region + beyond. Think coffee + beverage innovations; equipment + technology; food-on-the-move brands; sustainability, packaging + reusables; roasting equipment + green bean suppliers, as well as payment + financial services.
Find out more about how to get to The InterContinental Berlin
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