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Masterclasses

The Masterclasses offer exclusive, high-impact discussions on key industry topics. Gain actionable insights, network with top professionals, and enhance your business strategy with the latest trends and expert knowledge.

2024 Programme

Deep Dive with the
World Coffee Portal

Join Jeffrey Young, CEO & Founder of Allegra’s World Coffee Portal, 5THWAVE and Global Coffee Institute as he deep-dives into three leading European branded coffee shop markets with the World Coffee Portal senior research team, exploring the latest consumer trends, industry insights and innovative brands shaping today’s market.

Explore Germany, France + the UK...

Project Café Germany 2024

Equip your team to excel in Germany’s dynamic branded coffee shop market

Unlock the vast potential of the German branded coffee shop market with Project Café Germany 2024. Join World Coffee Portal for an insight-led masterclass, meticulously crafted to empower your coffee business with vital market insights and the latest business intelligence. This session delves into:

  • Comprehensive Market Analysis: Navigate the German branded coffee shop landscape with the latest market, sizing prices and in-depth operator profiles
  • Growth Projections: Understand the latest trends and growth trajectories.
  • Strategic Insights: Leverage extensive consumer and industry research to inform your business decisions.
  • Live Podcast: Enjoy a live recording of the 5THWAVE podcast, featuring a high-profile industry guest from the German coffee shop market.


10 Global Megatrends

Shaping the Future of The Coffee Business

During this session, Kamal Bengougam from Coffee Pilgrims will unpack 10 global megatrends that are poised to profoundly impact the dynamics of coffee, equipment, and hospitality industries worldwide. Kamal is the marketing mastermind behind Eversys success before its aquisition to Delonghi.

Project Café France 2024

Gain expertise to thrive in France’s fast-growing branded coffee shop market.

Join an insights-led exploration of the French branded coffee shop market with exclusive data from Project Café France 2024. World Coffee Portal invites you to an in-depth masterclass session covering:

  • Detailed Market Sizing: Accurately gauge the scope of the French branded coffee shop market.
  • Future Growth Analysis: Predict market expansion and identify growth opportunities.
  • Strategic Insights: Utilize comprehensive consumer and industry research to shape your business strategy.
  • Live Podcast: Enjoy a live recording of the 5THWAVE podcast, featuring a guest relevant to the French coffee shop market.

Project Café UK 2024

Stay ahead in the UK's evolving coffee market with actionable insights and data-driven strategies

Since 1999, Project Café has been the gold standard for UK branded coffee shop market analysis. Join World Coffee Portal for an in-depth session on the latest Project Café UK 2024 and unlock invaluable insights into: 

  • Market Evolution: Trace the transformation of UK coffee culture over the past two decades.
  • Comprehensive Data: Access detailed market and brand sizing, sales data, and growth rates.
  • Strategic Insights: Inform your business strategy with cutting-edge market intelligence.
  • Live Podcast: Enjoy a live recording of the 5THWAVE podcast, featuring a high-profile industry on the UK coffee shop market.

Explore the Scandinavian Coffee Market with Löfbergs

Unlock valuable insights into Scandinavia's unique coffee market with World Coffee Portal and Löfbergs.

Join the editor-in-chief of 5THWAVE magazine and Löfbergs for an exclusive masterclass, a live podcast designed to empower your business to navigate and succeed in this distinct European market. Topics include:

  • Customer Behaviour Insights: Discover how Scandinavia’s coffee culture stands apart from Germany, France, and the UK.
  • Market Opportunities: Uncover key growth areas and emerging trends shaping the Scandinavian coffee scene.
  • Strategic Business Guidance: Gain actionable strategies to thrive in this diverse and evolving market.

How to Secure Startup Financing for Business Growth

Dr. Hans-Christian Stockfisch, CEO & Founder, FLEXVELOP

Hans founded the fintech Flexvelop in 2018 to finance hospitality business equipment for start-ups via a new form of leasing called „flexing". Hans had to solve two challenges. Firstly, financing his own start-up (with equity from investors) and secondly, financing the equipment for his customers (with loans from banks). Today, Flexvelop has solved this chicken-and-egg problem and helps all kinds of companies to scale flexibly and with the best equipment. Before becoming an entrepreneur, Hans was a naval officer and holds a PhD in economics.

Why Attend?

01/04
Expert Knowledge

Expert Knowledge

Learn from Jeffrey Young, a leading figure in the global coffee industry for over 30 years.

Strategic Advantage

Strategic Advantage

Gain a competitive edge with exclusive market insights.

Live Engagement

Live Engagement

Experience the 5THWAVE podcast live, with expert industry guests from each market.

Business Growth

Business Growth

Unlock new opportunities and drive growth in key European markets.