Jump to any part of the event
- Talks programmes
- COHO Expo & experiences
- 1:1 meetings
- Evening
Day 1Tuesday 24 November
COHO VIP Buyer Preview & Procurement Summit
The summit that sharpens your commercial thinking before you hit the floor. Real operators. Real pressures. No panel padding.
COHO ExpoVIP hosted buyer exclusive preview from 13:00 — by invitation only
Hosted buyer preview — COHO Expo
By invitation only. Various brand experiences across COHO, including Roaster Manifesto and Cupping Exchange.
14:00 — 17:45The Procurement Summit
5 sessions
Five consecutive live podcast sessions decoding the sourcing and supply agenda for 2027 — consumer shifts, beverage innovation, the bakery–coffee convergence, community, and the dairy question.
Hosted by Tobias Pearce, Editor, 5THWAVE, World Coffee Portal, and Jeffrey Young, Founder & CEO, Allegra Group.
Gen Z: The Consumer Your Business Cannot Afford to Misunderstand
Social-first discovery, visual drink choices and values alignment. How the next decade of demand is already being set by a cohort most menus were not built for.
14:00 — 14:20Mini keynote
- André EiermannGlobal Product Management CoffeeMelitta Professional
14:20 — 14:40Panel
- André EiermannGlobal Product Management CoffeeMelitta Professional
- Lucie MavlianCommercial DirectorOld Spike Roastery
- Caroline OttoyManaging DirectorWatchHouse
- Tonalli ArreolaCo-FounderLAP Coffee
- Amir TassoudjiManaging PartnerMarket Grounds
- ModeratorTobias PearceEditor, 5THWAVEWorld Coffee Portal
Elevating Your Beverage Menu: Functional Drinks and Alternative Categories
Matcha, adaptogens, prebiotic sodas. Which categories are genuinely growing, which are noise, and what a diversified menu does to basket size.
15:05 — 15:25Panel
- Ryan MilsteinFounderLa Main Noire
- Pierre CoquillotGlobal Beverage ManagerCafé Kitsuné
- Ilya AksamentovBrand DirectorThe Miners
- Jaxx JacksonBrand DirectorCUPP
- Zoe HarrisCommercial Beverage Consultantex-Oatly
- ModeratorTobias PearceEditor, 5THWAVEWorld Coffee Portal
Winning the One-Stop Visit: Bakeries vs. Coffee Shops
Operators from both sides of the convergence on what worked, what failed and what the supply chain had to do to keep up.
15:30 — 15:50Mini keynote
- Jeffrey YoungFounder & CEOAllegra Group
15:50 — 16:10Panel
- Tom ClarkFounder & CEOCoutume
- Sebastian SorensenDirector of CoffeeHagen
- Ralf RüllerFounder & CEOThe Barn
- Max DubielFounderRedemption Roasters
- Jessica WordenHead of CoffeeGAIL's
- ModeratorJeffrey YoungFounder & CEOAllegra Group
Communities Aren’t Built on Social Media
A deep dive into the role of the coffee shop and hospitality in a digital-first society.
16:15 — 16:45Keynote
- Koral IbrahimFounder & Managing DirectorThe Ready House
16:45 — 17:10Panel
- Paul KellyGlobal Marketing DirectorLa Marzocco
- ModeratorKoral IbrahimFounder & Managing DirectorThe Ready House
Plant-Based Beverages and the Return of Dairy
Plant-based held the growth story for a decade. Dairy is taking shelf and menu space back. What that means for cost, for margin and for the pour.
- Gerard Bowers-McIntyreChief Operating Officer92 Degrees
- Helen MayohUK Culinary LeadArla
- Ondrej SedlakHead of CoffeeInsomnia
- Jamie StrachanHead of CoffeeCaravan
- Nina Cartledge-BakkerConcept Manager30ML Coffee & Food
- ModeratorTobias PearceEditor, 5THWAVEWorld Coffee Portal
Close of the Procurement Summit
Welcome drinks reception
JW Marriott Berlin
Day 2Wednesday 25 November
Supply & Innovation Day, Business Insights Summit, COHO Expo & the Awards
The day your sourcing calendar fills up. 1:1 meetings, pre-matched and pre-scheduled. Every hour has a purpose.
COHO ExpoOpen 10:00–17:00 — live product discovery and brand experiences, JW Marriott Berlin
1:1 meeting programme — open all day
300+ VIP buyers. €6bn collective buying power. A minimum of 10 pre-scheduled meetings per supplier and buyer participant, guaranteed.
Brand experiences — COHO Expo floor
Various brand experiences across COHO, including Roaster Manifesto and Cupping Exchange.
10:00 — 16:45The Business Insights Summit
6 sessions
Six sessions. Six market lenses. In partnership with World Coffee Portal and Allegra Group. All sessions recorded live as 5THWAVE Podcasts.
Hosted by Jeffrey Young, Founder & CEO, Allegra Group, and Tobias Pearce, Editor, 5THWAVE, World Coffee Portal.
Coffee in DACH 2026 — Premiumisation, Competition and the Rising Tide
The largest coffee market in continental Europe, and where the next tier of competition is coming from.
10:00 — 10:20Mini keynote
Coffee in DACH — Premiumisation, Consumer Shifts and Strategic Growth
- Gerd Mueller-PfeifferFounderInternational Coffee Consulting
10:20 — 10:40Panel
- Gerd Mueller-PfeifferFounderInternational Coffee Consulting
- Martin ElwertFounder & CEOCoffee Circle
- Amr RaslanNational Marketing Manager, GermanyLa Marzocco
- ModeratorJeffrey YoungFounder & CEOAllegra Group
The Technology Market — Investments Separating Leaders from the Rest
Three short keynotes, back to back, on where technology spend is actually returning.
11:00 — 11:20Mini keynote
Investing in the Future of Coffee: What Makes Innovation Successful
- Dr. Samo SmrkeHead Coffee Excellence CentreZurich University of Applied Sciences
11:20 — 11:40Mini keynote
What Automation and Artificial Intelligence Mean for Coffee Businesses
- Gerd Mueller-PfeifferFounderInternational Coffee Consulting
11:40 — 12:00Mini keynote
Growing Revenue by Optimising Your Digital Investment
- Chris LeglerFounder & CEOAxios Growth Consultants
The Coffee Shop of the Future — presented by SEB Professional
Exploring the coffee shop of the future, where automation, personalised beverages and cold drink innovation reshape the customer experience.
12:00 — 12:20Mini keynote
- Dominique LasseurDirector of Coffee ProgrammesSEB Professional
12:20 — 12:40Panel
- Dominique LasseurDirector of Coffee ProgrammesSEB Professional
- Frederica DaviesHead of Business Development, UKAllpress
- Ed BarryFounderEdify Systems
- Yorick BruinsCo-founderWakuli
- ModeratorKallie KocourekFounderGSD Collective
13:00 — 14:00Lunch
France: From Underdeveloped to Unmissable
A market that has moved faster than the rest of Europe expected, and what is driving it.
Mini keynote
- Jeffrey YoungFounder & CEOAllegra Group
Panel
- Tom ClarkFounder & CEOCoutume
- Pierre CoquillotGlobal Beverage ManagerCafé Kitsuné
China: The Most Significant Competitive Force Entering European Coffee
The latest World Coffee Portal data on China’s rapid coffee growth and its growing competitive influence across European markets.
- Mark LoganLead Partnership & Media ManagerAllegra Group
Fast Growing Markets and Alternative Categories You Didn’t Expect
The latest World Coffee Portal data on Europe’s emerging coffee hotspots: Ukraine, Romania, Kazakhstan and Portugal, followed by the rise of matcha.
16:00 — 16:20Mini keynote
Europe’s Next Coffee Hotspots
- Mark LoganLead Partnership & Media ManagerAllegra Group
16:20 — 16:40Mini keynote
The Future of Matcha from PerfectTed, the World’s Largest Matcha Brand
- Teddie LevenficheCo-founderPerfectTed
European Coffee & Hospitality Awards & Gala Dinner
Grand Ballroom, JW Marriott Berlin
Day 3Thursday 26 November
The European Coffee Symposium & COHO Expo
The intelligence you could not get from a report. The ECS Talks programme, recorded live as 5THWAVE Podcasts.
COHO ExpoOpen 10:00–16:00 — live product discovery and brand experiences, JW Marriott Berlin
Brand experiences — COHO Expo floor
Various brand experiences across COHO, including Roaster Manifesto and Cupping Exchange.
17th edition of the European Coffee Symposium
This year, the question the whole day comes back to.
Today’s Excellence Is
Tomorrow’s Ordinary.
Two halves. Operators scaling fast and building cult brands in the morning; convenience, scale and sustainability in the afternoon.
10:00 — 12:30Operators Scaling Fast + Building a Cult Brand
7 sessions
The morning half. Part One of the Project Café Europe deep dive, then five operators on what it took to scale — from New York to Romania to Japan.
Project Café Europe Deep Dive, Part One: Scaling Fast, Building Cult Brands
Key findings from World Coffee Portal’s flagship European market report, uncovering brands that are scaling fast and those building cult followings.
- Jeffrey YoungFounder & CEOAllegra Group
Global Growth by Design: The Specialty Brand Playbook
How The Coffee is scaling small-format specialty coffee across 25+ markets.
- Nano HendersonRegional Manager, EuropeThe Coffee
Scaling with Soul: Lessons from Two Decades Building One of New York’s Most Enduring Coffee Brands
The lessons behind Joe Coffee’s two decades of growth, and how it has built an enduring New York coffee brand.
- Jonathan RubinsteinFounder and Head of GrowthJoe Coffee
How to Build a Cult Brand: Learnings from Building Two of the Most Iconic Specialty Coffee Brands
The creative thinking, community and conviction behind two iconic specialty brands.
- Stuart ForsythCo-Founder and CEOMinor Figures
Spotlight on Romania: Building a Cult Following in an Emerging Coffee Market
Go inside Romania’s rapidly evolving coffee scene and discover how local brands are building loyal followings in an emerging market.
- Crina CiocianFounderMeron
- Bogdan CiocianFounderMeron
Culture Stores: How Culturally Rich Brands Build Cult Followings
What makes a brand culturally powerful? Koral Ibrahim shares insights from his new book Culture Stores on building brands people want to belong to.
- Koral IbrahimFounder & Managing DirectorThe Ready House
In conversation with La Marzocco
- Chris SaliernoChief Marketing OfficerLa Marzocco
- Paul KellyGlobal Marketing DirectorLa Marzocco
12:30 — 13:20Lunch
13:20 — 15:30Convenience, Scale + Sustainability
4 sessions
The afternoon half. Part Two of the deep dive, the future of coffee vending, and the operators meeting demand for quality coffee anywhere — forecourt, travel, grocery.
Project Café Europe Deep Dive, Part Two: Convenience, Scale & Sustainability
Key findings from World Coffee Portal’s flagship European market report, examining convenience, scale and sustainability across the sector.
- Jeffrey YoungFounder & CEOAllegra Group
The Future of Coffee Vending
The mastermind behind Coffee Nation and Coffee Express shares his vision for the next era in coffee vending.
- Scott MartinFounderUnity Coffee
Coffee on the Move: Meeting the Demand for Quality Coffee, Anytime, Anywhere
From forecourts to travel hubs, discover how operators are bringing better coffee to consumers wherever their journey takes them.
- Daria MaiOffer & Partnership ManagerBP
- Alison LynchEuropean Director Coffee and Dispensed BeveragesCircle K
- Mark Stewart-MaunderFounder and DirectorBarista Bar
- Nick GarnellManaging DirectorGourmet Coffee Bar & Kitchen
Scaling Sustainably
How businesses can scale while embedding sustainability into everyday operations.
- Kajsa-Lisa LjudénHead of SustainabilityLöfbergs
- Panagiotis KonstantinopoulosMarketing DirectorCoffee Island
Close of ECS + COHO 2026
For buyers
Discover in three days what normally takes six months.
Ten meetings, matched to what you are actually buying, confirmed before you travel. Then a floor of product to taste and test for yourself.
Apply as a buyer →For suppliers
Three days in front of the operators who hold the budget.
Your meetings are in the diary before you land, and the floor puts your product in their hands. Built for deals, not for networking.
Secure your supplier place →The depth and quality of conversations far surpassed what is possible at a typical trade show.
Head of Purchasing, Espresso Warehouse
In five weeks, the supply chain decisions shaping European hospitality in 2027 get made. This is the last chance to be in the room.
The 1:1 meeting programme closes on 29 October. We take applications in the order they arrive.
ECS + COHO 2026 · JW Marriott Berlin · 24–26 November 2026
